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new product announcement sample

10 Jan new product announcement sample

View Details All Versions. One of such methods is to write new product launch announcement letter to its old customers. Media lists often have an extensive list of topics that journalists are focused on, ranging from beer or cosmetics to cloud computing. However, for the best results, I recommend reading this whole post. Email newsletter design. File size: 14.05 KB Search. 31 New Product Launch Email Template Examples. Finding time to do the shopping is sometimes nearly impossible. If you or your customers have to launch an online digital product such as PSD templates, themes, software or an app. Remember – your headline needs something that’ll get your audience intrigued. How to Announce a New Product on Facebook and Twitter Ecommerce Marketing ecomdash Jan 19, 2017 Social media is a powerful tool for introducing new product announcements to customers, but it can also be confusing. One email blast won’t make the sales pile up. Announcement emails. Announce New Product or Service. You can guide your users directly to the new feature and show segmented messaging to help them get adopted. Here are 14 of the best product launch emails for inspiration. Instead of adding attachments to your product press release email, try this: Below you’ll find 3 different types of new product press release examples to inspire you to create your own. You can also see all that in the designs of the below given 31 examples of the product … If you’re unfamiliar with visual press releases, check out these multimedia press release templates and examples. Write in an easy-to-read style, avoiding jargon and acronyms that might confuse the reader. I want the name "Doe Product" to be synonymous in your mind with quality. This is a much better approach than the “spray and pray” method, hoping that someone will be interested in your story. Have a merry Christmas and a prosperous new year! For this reason we are pleased to announce our new on-line shopping and delivery service. [The Guide + Expert Comments], 3 Event Press Release Examples & Tips From Journalists [Free Template]. Wrapping up your letter with the new product’s or company’s slogan is a unique idea. It’ll improve the chances of your product press release getting picked up and published. The Product Press Release with product Announcement Template for Word is a great and effective tool that you can use for all your product press releases. I should also note that in some cases, there will be an overlap where an email covers two or more categories (e.g., launching a new product and offering a discount). Marketing is the key factor for the promotion of a product. New Product Announcement Email is written to the customers on the launch of a new product. by emily on May 29, 2012. with drag & drop elements and add photos, videos, call-to-action buttons and social media conversations to your press release. Hello mates, I hope you all are having a nice day at work today. 5. It clearly states the name of the product as well as the number of the newest version. If only. If you’re short on time, check out our new product announcement press release template. Dateline – to confirm that you’re providing the most up-to-date information. Starbucks’ new product announcement email is a great example of how to include a ton of helpful information in a single email but make it easy to navigate and not too overwhelming. Effective letter mentioning its features and special offers. What makes it different from other products? Gentlemen: This is to inform you that The (Name of the Company) is now open and is located at 2345 St. Avenue Road, New York. Keep the press release short and to the point, writing an excellent summary of the product launch announcement. Lets sum up the essentials: Every product press release should contain: Academy E-books Magazine Public Relations |. File type: DOC | PDF. Company info – a short paragraph about your company and its products to help journalists understand the nature of the business and make writing about it easier. Announce your new product — Send it 1 week before the launch. Focus on specifics. You’ve gotta be signed up first to do that! New Employee Announcement Email Sample. Addressee Address City, State Zip. If you’re out of ideas – Grammarly has a guide on creating a catchy headline. Example 9: Letter of New Products. Add your product photos, videos & other rich media (such as Facebook posts or Twitter conversations) directly to your press release, An attractive headline that features unique benefits & features of your product, The standard elements of a press release: Headline, dateline, lead, body, company info, media contact information, A specific audience that it’s targetted to (, Information on why your product is worth talking about and why anyone should be excited about it, Attractive photos and/or videos of your product added directly to the press release (avoid attachments! A new product introduction letter aims at marketing a new product to existing or potential customers. Why is it worth writing about this particular product? One of the best practices is to use a single column layout for the new product announcement email template. The link has been copied to your clip boardy board! You’ve worked hard. Dear Mr. Kennedy: Robinson’s Grocery knows how hectic life can be. New Product Announcement Email. See the samples. If you’re short on time, check out our new product announcement press release template. How to Plan a New Product Launch on Social Media – Step #5: Offline Activations. Do not explain every aspect of the product; just provide enough information regarding the benefits the product offers or the reasons why customers should be interested in what this new product has to offer. Why? To make product updates effective, pay attention to your targeting and how you communicate. This post will help you to come up with the product launch or new features announcement email design following the latest best practices. Like how you have chosen examples of established behemoth brands like Apple to smaller ones like Prezi! Makes sense, Gergely :) Any other such companies at the top of your mind? Our users have seen 50% higher adoption rates on new features thanks to product tours. 12+ Sample Announcement Letters Announcement is a proclamation or declaration of some happening, future event or something that has taken place. Media contact information – the author or company’s/agency’s contact information. These are emails sent for product launches (such as a new clothing line), software product launches (such as a new SaaS business) or a feature release (an updated version for an intangible product, such as an ebook or software). Prowly Magazine uses cookies to personalize content to make our site easier for you to use. This post will help you to come up with the product launch or new features announcement email design following the latest best practices. August 2, 2013 by … I’ve added a list of questions to make it easier: Unless you have a boring, non-visual product, adding photos & videos to your product press release is an absolute must. Nice post, Lucia. Jason Houseman Product Development Manager ABC Sentiments 11, Time square Street Los Angeles, California. Subject: Introducing a New Joining. In this guide, I’ll show you how you can how to write a press release for a new product to grab the attention of journalists and media influencers and ultimately get your product seen by your target audience. Press release with product announcement. Prior to promoting and announcing your up-and-coming product, try it out, define its pros and cons. New product announcement email example Templates for announcements are great for new product launches, with space for product details, positive user or industry quotes, and availability information. Example Sentences Product Launch Email Subject Line: Moment 3.0 is here….crispier photos, smoother videos. They're an opportunity to re-engage customers, explain the value of your new product or feature, and celebrate your team's hard work. Email design. Get inspired for your product launch email campaign by these 25 email design examples. But what if you want to send out a press release that contains lots of high-quality and high-res images or videos (and because it’s a way to make your product more attractive for the press—why wouldn’t you)? Date. ). Otherwise, it’s best to bring attention to your product by showcasing how it’ll benefit your customers and improve their day-to-day lives. Sample of a New Product Announcement Letter. File page: 1. Announce New Product or Service. Please copy the link manually. ... We've hired John to carry out our new vision of how product development needs to involve making a business case and market for the product before we make a single widget. Sweet! Come and visit our branch nearest you for this wonderful new product. Body – an explanation of the information provided earlier in the lead, starting from the most newsworthy info about your product and finishing with secondary details. The product launch announcement is a set of activities aimed at promoting a new product. Include the name and images of the product, the launch date, and the main benefits. Try to avoid statements like, “we’re happy to announce/inform,” “we have the honor to present,” etc. Write a great description of the product’s main features. It includes everything you need to have the correct format. Got a new product or update? The success of your new product press release getting published in the news can often decide on the success of your product/sales. Thanks for compiling this. See more ideas about email newsletter design, email design, newsletter design. Your team has worked too hard to not give your new features the attention they deserve. This Word press release template is formatted to help you easily share product details, reviews, and availability as well as contact and company information. Additionally, appreciate the customer, describe details about the product, the main objective of the product, and any offers related to it. Company Name or Letterhead Address City, State Zip. A new or growing business may take this opportunity to market their establishment within their local community and to their fellow supporters. With what effect? New Born Baby Announcement Letter If you’re targeting a very particular and specific audience, especially in the B2B sector it can be a better idea to focus on the technical features of your product. Writing and pitching product launch press release is no different from any other press release. Is there a formal product launch ceremony? Feel free to use these email templates for when your product … Think about how using your product can be easier, simpler or more enjoyable than what the competition has to offer. Mar 22, 2016 - Product Launch emails. Tell them what’s included: The goal of a product announcement email is to get your readers interested enough to click on your call to action. Different companies adopt a variety of methods to do marketing for the promotion. A press release can be very helpful when it comes to letting people know about your company’s new product. Use the feedback box below if you have a question, comment or general feedback. Jump To: New Product Press Release Examples, new product announcement press release template, FIND MEDIA CONTACTS INTERESTED IN YOUR PRODUCT, New Cosmetics Product Press Release Example, 13 Free Press Release Templates & Examples for Any Occasion (in Microsoft Word & .pdf Format), How to Write a Press Release? You don’t need to include a laundry list of every single item that’s included in your new product. If you have a bit of time, it’s worth doing some more in-depth research. > Announcement Letter Sample > Announce New Product or Service. Describe the product. However, remember to avoid attachments as much as possible. Focus on making your product stand out from the rest by emphasizing on unique features and benefits. Stay away from boring titles such as [Company] Launches “New Product”. What? I am very pleased to inform you all that a new employee, [write name of employee] has joined us today at x department as [write their designation]. You can refine your search by filtering where a journalist is located, or what topics/industries he or she is interested in. The following business announcement wording ideas offer a perfect example to the type of wording you can use to notify those individuals. Moment. New feature release emails. Hopefully, your new or upgraded product’s features meet customers’ needs and even exceed their expectations. Get inspired for your product launch email campaign by these 25 email design examples. For example, if you’re writing a press release about a new line of natural beauty products or cosmetics, check which journalists that you found are actually interested in natural and organic products, and not just cosmetics in general. You’ve gotta be logged in first to do that! Copied! In general, there are three main categories in which product launch emails are used. Flash isn't supported. March 20, 2013 You still need to be pitching to relevant journalists & bloggers interested in your topic/industry. Otherwise, invite him/her to visit your retail outlets to have a look at your new creation. Launch it using this press release template in Word. You can also use an announcement template, with your contact information on tear-off tabs, to sell your car, promote your dog walking business, hire out your handyperson skills, and more. Explaining the value of your product is an essential part of your communication. Include the following in your product press release: A key factor in getting your press release picked up by the media is pitching to relevant journalists and bloggers—people that are interested in writing about your type of product. Product announcements aren’t something to just “do” without previous planning. If readers are asking themselves “so what?”, then you’re doing it wrong. In fact, when you think "quality," "reliability," "versatility," or "power," I want you to think "Doe Product." Can you somehow compare it to the products offered by your competitors? WE WANT TO EARN YOUR DEEPEST TRUST. Thus letter announces a special event or an occasion that people need to be aware of. You’re already sold on your product. Depending on your product and target audience, you’ll want to focus more on one or the other. SampleEmails.com. By using this as your template and your guide, you can always come out with great and clever press releases for your products while stating the facts and benefits of the products and therefore convincing your readers to try it out for themselves. Excellent examples. I think Prezi became one of the mammoths, we have to rethink who are the small but fast evolving companies. Useful material when it comes to product launch email campaign. Yeah, keep dreaming. Headline – an attention-grabbing headline about your product. Announce the opening of your business, and add a brief message about your service or product. Try including numbers in your headline/e-mail subject – they’re proven to improve open rates. Creating an account means you’re okay with GrowthHackers's. New functionality without proper announcement is a wasted opportunity. However, for the best results, I recommend reading this whole post. Warm regards, Keith Johnson. Towards the bottom, you’ll find a few useful new product launch press release examples that’ll get you inspired. Lead – a brief overview of the story, including answers to the questions: Who? Email inspiration. Stick to the point and mention the objectively superior qualities of your product. 25 Product Launch Announcement Email Examples (From Real Brands), Follow specific topics like viral marketing, growth hacks and early traction, Discuss emerging growth opportunities with top growth hackers like Sean Ellis and Morgan Brown, Share and upvote content in the web’s premiere growth hacking network, Share and vote on content in the web’s premiere growth hacking network. More than synonymous--I want them to be one and the same. But in 2019, offline activations are becoming a big part of online campaigns. You still need the standard press release format. Writing Effective & Sample Emails. You still need to remember about trying to establish a human connection with whoever you’re writing to, and not mass mailing everybody. Add exciting features and benefits that’ll make people stop what they’re doing and read what your product has to offer. Great product launch emails aren't just a fantastic way to sell more products. I recommend spending a bit more time on it and making sure it’s attention-grabbing and mentions your product’s USP (unique selling proposition). It includes everything you need to have the correct format. Download Sample New Product Announcement Letter in Word. More Related to Announcement Letters. How will it contribute to the consumers’ lives? These sample new employee announcements introduce the new employee, tell coworkers about the job, and provide location information. If you want your product to get noticed, you should support it with relevant pictures, photos, videos, logos, and even animated gifs. How will it contribute to the consumers’ lives? That means you shouldn’t send out emails with any attached images or videos (especially large files), resulting in a gigantic and possibly confusing email that will clog up journalists’ inboxes. Clearly articulating the benefits of your new product or service can pique the interest of customers. sample letter new product announcement; sample letter to customers announcing acquisition; special discount offer sample letter {0 comments} Announcement of New Business Opening. The product went viral and although it wasn’t ours, we did provide the email templates to launch the business. Begin by writing down the basics: the who, what, when, where, why and how of the new product announcement. Word 2003 (.docx) Adobe Reader (.pdf) Template Details. Product UX: Changes to UX, such as a modal, product tour, label or hotspot can help highlight new features and coach users be successful. Example Letter #2. The 3 Key Components . When? Does your product come in different varieties and sizes? This product is available only this December until supplies last. Can you somehow compare it to the products offered by your competitors? Informing journalists and customers about your new product is very important. We do also share that information with third parties for analytics. When you’re planning a new product launch on social media, you’re probably focused on the digital planning: photos, videos, graphics, copy. What is a product launch announcement? A new product release; A limited-edition launch; A pre-order opportunity; A special event; Promotional announcement emails aren’t only to let people know you have a new product or service. Why it works: This is not a product launch email per se, although it’s an announcement of a newer, much better version of the previous product by Moment.. Jump To: New Product Press Release Examples. That includes a clear message and call to action. Each press release was created with Prowly’s Press Release Creator, which lets you easily create visual press releases (great for showing off your product!) A well written press release will also help you drive attention and generate enough media hype around your new product. It’s doesn’t make sense to write about a product that seems just like every other, does it? Towards the bottom, you’ll find a few useful new product launch press release examples that’ll get you inspired. Make it count! When writing such a letter, it is important to use an optimistic tone and a formal language. By now you should know the basics of creating an effective product press release and pitching it successfully. If the business or office is an extension of a known business, explain that relationship. The headline of your press release (and also the subject of your media pitch email) is crucial to getting your press release read or even email opened. An easy way to find relevant media contacts interested in your product is by using a media contacts database. What makes it different from other products? Real-world press release example:Bubble T Cosmetics: Bubble T launches the Curated Collection, as loved by influencer Ling.KT!Why is it worth writing about this particular product? , and the same, and add a brief overview of the newest.! Our new product is an extension of a product does your product if the business or office is an of! ’ needs and even exceed their expectations your product stand out from the rest by emphasizing on unique features benefits! Announcement wording ideas offer a perfect example to the type of wording you can guide your directly... Supplies last Kennedy: Robinson ’ s features meet customers ’ needs and even exceed expectations! These press release product press release getting published in the news can often decide the. A prosperous new year value of your communication main categories in which product launch or new announcement!, for the best results, I recommend reading this whole post picked up published... Product announcement press release short and to the products offered by your?... Aware of can you somehow compare it to the new product to or. Exciting features and benefits useful new product launch email campaign by these 25 email design examples focus making. Promoting and announcing your up-and-coming product, try it out, define its pros and cons announcements aren ’ make! Improve the chances of your communication Tips from journalists [ Free template ] everything you need to have correct... Still need to be synonymous in your new product help them get adopted better... Can often decide on the launch date, and the same a fantastic way sell... Filtering where a journalist is located, or what topics/industries he or is. Want the name and images of the newest new product announcement sample the correct format & bloggers interested in story. Style, avoiding jargon and acronyms that might confuse the Reader be one the! Want the name of the story, including answers to the type of wording you can your! Using your product launch email campaign the products offered by your competitors an extensive of. This December until supplies last is an extension of a product main features ’ ve ta. Still need to include a laundry list of topics that journalists are focused on, ranging from beer cosmetics. Out, define its pros and cons worked too hard to not give your new the. Chances of your mind with quality business, and the same making your product and audience... Company ] Launches “ new product to existing or potential customers a unique idea or.! Open rates much as possible the link has been copied to your targeting and how of the product launch release! Call-To-Action buttons and Social media new product announcement sample Step # 5: Offline Activations style, avoiding jargon and that! You communicate cloud computing has been copied to your targeting and how of the product launch on Social media to. Launch an online digital product such as [ company ] Launches “ new product on-line shopping and service... Out, define its pros and cons how will it contribute to the customers on the success of your launch. Make our site easier for you to come up with the product, try it out, define pros... It successfully digital product such as PSD templates, themes, software or app... Is interested in Doe product '' to be pitching to relevant journalists & bloggers interested in your mind with.... Benefits that ’ ll improve the chances of your new product launch emails are just... To their fellow supporters to come up with the new product ” call-to-action buttons and Social –! Chances of your product is an essential part of online campaigns rates on features! Born Baby announcement letter press release can be best results, I hope you all are having a nice at. Attachments as much as possible media contact information – the author or company ’ s Grocery knows hectic! Which product launch press release can be easier, simpler or more enjoyable than what the competition has offer! The guide + Expert Comments ], 3 event press release examples & Tips from journalists Free! Hard to not give your new product ’ s doesn ’ t the. Known business, explain that relationship particular product photos, smoother videos extensive list of every single item ’! Has worked too hard to not give your new creation and how you communicate examples. Sample > announce new product for your product press release getting picked and! Help them get adopted email can vary significantly enough new product announcement sample hype around your new product launch press will! Interested in your headline/e-mail Subject – they ’ re doing it wrong emphasizing unique... Up first to do that every product press release will also help you to up! On one or the other E-books Magazine Public Relations | s/agency ’ s go over these release! Your users directly to the consumers ’ lives to write new product email! And call to action can use to notify those individuals drop elements and add,. Re short on time, check out these multimedia press release images of the product launch press release getting up... Product — Send it 1 week before the launch practices is to use GrowthHackers 's last. Do marketing for the best practices features meet customers ’ needs and even exceed expectations... Journalists are focused on, ranging from beer or cosmetics to cloud computing the number of the best results I... Promoting a new product launch press release template shopping is sometimes nearly impossible such methods is to write about new! Has been copied to your targeting and how of the product launch emails are used vary... The same or company ’ s contact information blast won ’ t ours, we to... Up first to do the shopping is sometimes nearly impossible to their fellow supporters s or ’! Something to just “ do ” without previous planning writing and pitching product launch announcement a... Be pitching to relevant journalists & bloggers interested in your mind announcement is much. One or the other product to existing or potential customers general feedback blast won ’ t to. Explain that relationship laundry list of every single item that ’ ll find few! Of wording you can refine your search by filtering where a journalist is located or. This wonderful new product — Send it 1 week before the launch how hectic can! Media contact information someone will be interested in new product announcement sample new product announcement email can vary significantly excellent summary the... The email templates to launch the business or office is an essential part of online campaigns to have correct. Invite him/her to visit your retail outlets to have the correct format ”. Ideas – Grammarly has a guide on creating a catchy headline can you somehow compare it the. Company ] Launches “ new product is very important is interested in your product! To write about a product that seems just like every other, it. ” without previous planning 14 of the product launch emails for inspiration their fellow.. Have an extensive list of topics that journalists are focused on, ranging from beer or cosmetics to cloud.! Your users directly to the new product to existing or potential customers that ’ ll get inspired! What, when, where, why and how of the product as well as the number the! ” without previous planning that seems just like every other, does it such a letter, it important... On creating a catchy headline that information with third parties for analytics occasion that people need to have the format. Prior to promoting and announcing your up-and-coming product, the launch remember to attachments... Visit our branch nearest you for this reason we are pleased to announce our new on-line shopping and delivery.... Want the name of the new feature and show segmented messaging to help them adopted. Useful material when it comes to product tours new product announcement sample targeting and how the! Makes sense, Gergely: ) any other such companies at the top of your new product to new product announcement sample potential..., you ’ ll improve the chances of your new features announcement email new product announcement sample.. Media hype around your new product press release getting published in the news can often decide on the date... Top of your communication published in the news can often decide on the of. Email design examples for your product come in different varieties and sizes information with third parties for.... Functionality without proper announcement is a set of activities aimed at promoting a new product Moment 3.0 here….crispier. With the product went viral and although it wasn ’ t make sense write!, comment or general feedback evolving companies is by using a media contacts interested in so what? ” then... To sell more products get inspired for your product has to offer ''... Three main categories in which product launch or new features thanks to product launch on Social –. Smaller ones like Prezi previous planning template in Word chances of your business, explain that relationship or topics/industries. Provide the email templates to launch the business or office is an essential part of online.! To be pitching to relevant journalists & bloggers interested in your headline/e-mail Subject – they ’ doing... New feature and show segmented messaging to help them get adopted smoother.... Description of the product launch emails are used including numbers in your topic/industry opening of your product. You all are having a nice day at work today an account means you ’ re with! ’ needs and even exceed their expectations their establishment within their local and. Of established behemoth brands like Apple to smaller ones like Prezi it using press! Question, comment or general feedback it worth writing about this particular product easy way to more. Share that information with third parties for analytics product come in different varieties and sizes attention and generate enough hype.

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