10 Jan social media analytics tool
Audiense Connect provides one of the most comprehensive analyses of Twitter profiles. The answers are out there, and there are tools to help you find them. See how your performance compares to that of your competitors in the last 90 days on Instagram and Facebook. How to access: To access LinkedIn Page analytics, sign in to your Page admin center, click the Analytics tab in the menu and select Updates, Followers, or Visitors from the dropdown. Talkwalker gives you unlimited free searches for hashtags and keywords across major social media platforms, news, blogs, and forums. Brands like Adidas, Nordstrom and Edelman use Sprout Social for social media reporting and management. This social media analytics tool picks up mentions of the names of your competitors or their products, your brand or product name, relevant hashtags and many more. Understand and reach your audience, engage your community and measure … Top 25 Social Media Analytics Tools for Markete... Social Media Blog List | Workers Compensation lawyer LA, 5 Social Media Metrics that Matter + Free Tools to Track Them, How to Use Tracking to Optimize Social Listening, How to Build and Grow a Company Blog - Doug Karr Interview, How to Apply Web and Social Analytics - Lee Odden Interview, Measuring Your Content Marketing Strategy: Michael Brenner, The Marketer's Guide to Writing Click-Worthy Headlines, 15 Ways to Grow Your Business Through Social Listening, 5 Solid Tips for Generating Sales with Instagram | Keyhole, 5 Steps to Creating & Sharing Good Content – COM 125: Social Media, 10 best Social Media practices to develope a brand image? They set you up with the right industry data to make smart marketing decisions. Overall, Talkwalker is a powerful brand monitoring platform that helps you measure sentiment and compare your performance to competitors’ across channels. Pricing Information . Socialbakers is a collection of analytics tools that includes all the fundamental resources you might need—tracking of multiple profiles, key performance indicators, competitive intelligence, and automated reports. It offers 50 widgets for Facebook alone, for tracking reach, impressions, clicks, check-ins, and posts. Also, Viralwoot’s analytics tool allows you to learn what works and what doesn’t – providing guidance on how to improve your metrics. Analytics also help you create social media performance reports to share with your team, stakeholders, and boss. At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our marketing strategy. Now, it’s important to choose a tool that fits your unique needs. Not only will you get a peek of your brandâs social media marketing performance, but also see how itâs performing against competitors. Con: At the moment you canât reply to Yelp reviews within the software, which is unfortunate because Yelp is one of the most popular review sites. Paid options: $9,600 per year and custom pricing. You also get to see when your customers are mostly online, so you can put out content only when they are most likely to engage with it. One of the best sources for Pinterest analytics resides on Pinterest itself. Similar to many other social media analytics tools, Brands like Adidas, Nordstrom and Edelman use. It helps you listen to conversations on social media, publish content and engage your audience all from one place. Getting you inside the minds of your customers. Social Media Campaigns. And we all know that social media sucks time like a plagueâ¦ But AgoraPulse is a good medicine for it. Quick tip: Clicking on the bar chart icon of any of your tweets will show a complete breakdown of the engagement on the tweet, including clicks on URLs, clicks on your username, clicks on images, and expanded details. Some social media listening tools … Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. The tool generates specific reports for your Tweets, mentions, retweets, and favourites as well as other engagement stats. Used by brands like Asos, Microsoft and Ogilvy, Mention is widely known, and as its name implies, as a tool for tracking the mentions of specific terms online. Based on the performed analysis, the tool … Create your own chatbot and engage customers via Twitter DMs. It can bring in data from a massive amount of sources including Facebook, Twitter, and Instagram, plus Brandwatch Consumer Research, Google Analytics, and other major platforms. helps you track your Instagram analytics so you get a deeper understanding of your audience. Iconosquare helps you track, grow, and report your Facebook and Instagram accounts’ performance. Discover photos, captions, and comments that tag or mention your brand. By adding multiple pages belonging to you or your competitors, you can compare them against pre-set benchmarks or each other. Measure your customer care team’s response and resolution time on Facebook and Twitter. Without a doubt, influencer marketing has become one of the most effective ways to reach todayâs audiences. While Google Analytics is built for analyzing website traffic down to the last detail, it is very useful for analyzing the impact of social media as a marketing channel and source of traffic. Con: On the downside, having so many social networks and profiles on one dashboard can get confusing and feel cluttered. Simplifying your reporting â so you can easily share results with your team. It provides the ability to analyze posts of any public page even you are not an administrator. Here’s how to obtain the data and metrics offered by the social networks themselves. It provides a wide range of data such as mentions, sentiment, distribution of conversations, top posts, and more. No matter how good your social media content is or how many people follow your accounts, you can't increase your target audience, reach, or presence if you don't understand the data behind it. Analyze historical and real-time conversations on Twitter. Meltwater makes it easy to connect with and vet influencers for your brand. Also, Tapinfluence caters to enterprises, so the price is inaccessible for most agencies. Past, Present And Future Projections. Pricing options: $10, $25, $200, and $300 per month (annual pricing). There are a variety of popular free social media analytics tools. Pro: Falcon makes it really easy to manage multiple social media channels, allowing you to easily post, interact and create reports. Additionally, you can use this tool to publish, create personas, manage your communities, and generate analytics to help you create and optimize social content. Is Pinterest a part of your brand’s social media strategy? The advanced reporting is also really useful for creating events, hashtags and industry reports. How to access: Click the Insights tab in the menu bar across the top of your Facebook Page. BrandMentions6. Followerwonk specializes in Twitter analytics. Pro: If youâre already using Salesforce, the Social Studio add-on will be a huge benefit as it integrates with your CRM, helping you personalize your responses to every comment and enquiry. Pricing begins at $1,000 according to PC Mag. Pro: Audiense Connect has brilliant social listening features that help you to understand what audiences are doing on Twitter. Social Media Growth Stats. 1. Iconosquare also lets you monitor comments and respond to them, after which you can tick them as. See the specific topics that marketers are talking about on Twitter. Analyze your followers in-depth and use these insights to build communities. Youâll love its advanced scheduling feature, customized Instagram feeds, and comment tracking ability. You can measure your social media marketing performance and optimize your efforts accordingly. Use Hootsuite to publish and schedule your social media posts. You can mix and match dozens of customizable metrics and automate the deployment of flexible, shareable dashboards. You can also post or schedule content across all your profiles at once. The social media data is out there offering all kinds of insight – you just need to be ready to capture it. Do you want to know how far your tweets travel? List insights on different social profiles side by side to find correlations and contrasts in your overall marketing strategy. For Pinterest, its analytics gives you insights such as the number of pins with your domain, the potential impressions, and the number of followers for your boards. NetBase11. The tools below are either free with limited features or paid with a free trial. Minter.io25. Compare your stats to those of competitors or peers with the help of a visual graph. Con: The costs tend to add up when data quotas are exceeded. BUDGET AND ANALYSIS CONSIDERATIONS FOR BRANDS Social media analytics tools are usually used to complement social media management tools. You can tie this back to your bottom line using goals and conversions. Klear is an influencer marketing analytics tool that helps you easily identify influencers in any category, in any location across the world on Twitter, YouTube, or Instagram, and manage your relationships with them with a CRM-like system. The tool integrates with all social media platforms so your social media analytics and management is done from one platform. How to access: Pinterest analytics is available only for business accounts. Share with us your favourite social media analytics and reporting tool in the comments below. Con: Mention only shows data collected after setting it up. AgoraPulse is one of the greatest social media analytics tools that helps you identify your best content and see what users need. Get notified of reactions and engage with multiple social profiles across networks from a single dashboard. If you’ve enhanced your Page with LinkedIn Career Pages, you also have access to Talent Brand stats. Zoho is a unique and powerful software suite that has CRM, collaboration, and other SaaS options that take care of your entire operational workflow. It doesnât collect sentiment from past activity, and there is no historical data available. Price: $29 â $599 USD per month + custom pricing. A single customer can make a review on your product that impacts several other customers. Today, companies in all industries are investing in Social Media Analytics marketing. Con: You cannot compare two Twitter campaigns against each other. Get a breakdown of the content formats that your connections are engaging with and compare it to those that you publish. Pro: The site has over 1 million influencer accounts which you can easily filter and sort. Followerwonk19. Try out Statusbrew totally free for 14 days (no credit card required) and see if it's a right fit for you. Quick tip: You can click on the people reached number at the bottom of any individual post in your Page’s timeline to see a pop-up of the full stats for that post. You can see which type of post brought in the most engagement, so you can create similar posts. A single customer can make a review on your product that impacts several other customers. Look at your competitors’ activity and measure their share of voice. Explore Statusbrew! Create and share white label reports with your clients. Up-and-coming social media analytics tools like SHIELD are helping bridge that gap. Go to your profile page in the mobile app, tap the menu icon in the upper-right corner, and tap Insights. – DoDeeds, How to Build a Hands-On Social Media Approach [Interview], The Top 25 Social Media Monitoring Tools | Keyhole Blog, How to Set Meaningful Social Media Marketing Goals [Worksheet] | Marketing Automations, Social Media Strategy Template Download | Keyhole. It has in-depth analytics features that give you a clear understanding of your performance across all social platforms. Likealyzer is a Facebook Page analyzer tool by media intelligence firm Meltwater. Social Media Analytics Examples of Tools. Brands like DHL, Carlsberg, Puma and Fox Sports use Audiense to discover audience segments relevant to their businesses and make smarter social marketing decisions â especially on Twitter. Know what sort of content works in your industry by analyzing conversations in real-time. How to access: If you have a personal Instagram profile, you’ll need to convert into a Business Profile. Beside analytics tools, Socialbakers also offers tools for publishing and optimizing your content, identifying influencers, digital persona mapping, and customer care on social media. If you entered a keyword, hashtag, or username, TweetReach would return a snapshot of analytics on your search. Track engagement on competitors’ profiles. It audits your Facebook Page and returns metrics such as posts per day, engagement per post, timing, and length of posts. For example, SHIELD examines the performance of individual employee profiles and their posts. Con: Audiense Connect offers limited features for lower tier users, and pricing errs on the higher side for access to more features. https://keyhole.co/blog/best-sentiment-analysis-tools/, Oktopost has recently partnered up with Keyhole, 5 Social Media Strategies That Succeeded in 2020 [Key Takeaways], The Top 16 Facebook Analytics Tools for Marketers. Not all paid campaign tracking. Export your chosen metrics and insights in the form of easy-to-understand reports. All of these make social media marketing and management easier and more effective for your business. Pricing options: $19, $99, $599 per month, and enterprise pricing. Hootsuite is a great combination of social media management, listening, publishing and analytics tools. Rival IQ also lets you see what content your audience prefers to see, and helps you discover fresh and relevant content ideas. Pro: Sproutâs publishing workflow supports multiple channels and has an intuitive link preview mode so you know exactly what youâre posting. Facebook and Instagram performance report. Pro: Easy to conduct competitor analysis because of the alerts and the tracking you can implement with this platform. Making it a competitive social media analytics tool option. It helps you search Twitter followers with the highest follower numbers, compare Twitter accounts, analyze any Twitter userâs profile and track changes in follower numbers â whether for your brand or a competitorâs. TweetReach23. It lets you track hashtags, keywords, and accounts, for which it provides a wealth of information such as reach, top posts, share of voice, and more for your brand or competitors’. Analysis of your Facebook Page’s front page, about page, activities, response, and engagement. Rival IQ lets you track a number of different companies and compare their performance across not only social media platforms but also SEO. Monitor in real-time what customers are saying about your brands, products, events, earning calls, or campaigns. The tool collects posts, calculates common stats, engagement rate, etc. Your privacy is important. is widely known, and as its name implies, as a tool for tracking the mentions of specific terms online. This way, you can pinpoint the overall digital strategies that are working for your competitors and learn from their tactics. quintly12. retweets, mentions, favorites, and clicks. How to access: Log in to your Twitter account and go to analytics.twitter.com. Socialinsider is a social media competitive benchmarking, analytics and reporting tool. How have my followers grown this month? Also, there are some limitation to the sentiment analysis tool. Here are some of the best social media analytics tools available. Also, it uncovers information about your audience, which ultimately improves and measures results. Find targeted users by keywords used in their profiles or bios. I’ve collected a bunch of my favorite ones in this post. Get a ‘SparkScore’ of your influence, based on the performance of your tweets. Pro: BrandMentions is a great option even for small businesses and is easy to use even for a novice. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. Paid options: $100, $255, $480 per month, and custom pricing. Which times make the most sense to post? Integrate Google Analytics to get a complete understanding of your customers’ journey. Below is the list of some of the most efficient tools along with their details. Con: Thereâs still a lot of work needed to set everything up as the process is not fully automated. I hope this list have given you a good overview of the tools available to help you with your decision-making process. With Keyhole, you get to see the number of impressions, reach, posts and engagements that certain accounts or hashtags are getting. Also, you can monitor engagement analytics on your campaigns from the platform. Used by brands like Asos, Microsoft and Ogilvy. This tool is a huge timesaver for social media marketers. This gives you the chance to quickly respond before you start losing a chunk of your market share. Additionally, the price can increase easily for basic functions such as reporting. Also, users reported that there is a steep learning curve for those who are not used to Salesforce. Make data-driven decisions to improve engagement and finetune your social media strategy. Paid options: $29, $59 per month, and custom pricing. Apart from these third party social media tools, we have the social networks’ own analytics toolkits: Click to jump to a social media analytics tool you are interested in or scroll down to learn about them one by one. Con: You have to create your audience from scratch every time you set up your ads. Pro: Brand24 has an attractive user interface that is very user friendly and doesnât require a lot of technical knowledge to use it. Viralwoot. Reputology helps you monitor and analyze your reviews online so you get to monitor, catch and handle bad customer reviews before it spreads like wildfire. Quick tip: There’s a new Audience Insights report, which shows a breakdown of your audience’s interests and demographic. Meltwater is the go-to social media tool if you want to focus on brand engagement, while also monitoring what is being said about you and your industry online. Pricing starts at $10 – $49+ USD per month. Iconosquare also lets you monitor comments and respond to them, after which you can tick them as read so everything remains organized. This social media analytics tool boasts an impressive client list, The Top 25 Social Media Analytics Tools [Updated for 2021]. Using Keyhole, you can find, identify, track, and reach out to your influencers: You can also conduct a detailed and in-depth sentiment analysis of social media posts over time: With Keyhole, you get to see the number of impressions, reach, posts and engagements that certain accounts or hashtags are getting. Our analytics tools provide you with all the information you need to start growing your following today. Identify influencers in your Twitter feed with a Chrome extension. With this list, you can see what each of the tools does, make a full comparison, select the ones that seems to suit your needs, try them out and make a concrete decision. You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data. You can also dig deeper into each post to measure their reach and engagement. Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. You can track new topics, measure ROI, and export the data into a handy report layout. BrandWatch provides you with in-depth insights into what your target customers are thinking per time, which makes it super easy to sell to them. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool. Do you have global social media teams? Track brand mentions better by integrating with specialized tools like Brandwatch and Talkwalker. Pro: TapInfluence allows you to create campaigns, schedule, manage, and track influencer deliverables. Try Talkwalker social media analytics tool for free. Compare fans vs. other people reached for every post. And once you’ve gotten a chance to research all your options, we’d love to help you analyze your performance on social media! However, for someone with medium to expert experience, this is one of the best tools to monitor online brand mentions. How to access: Sign in to YouTube and go to youtube.com/analytics. Facebook and Instagram insights reporting. Pro: Compared to other similar tools, Hootsuiteâs primary advantage is that it connects to more social networks. You can click into more in-depth reports for each of these and see which posts and boards have performed the best. You can use this to determine your best time to post on Instagram. It shows you where your keyword has been mentioned, the ratio of positive to negative sentiments about it, top sources and users of the keyword, and related terms around it. It also shows you who your top influencers are, and allows you to monitor Twitter analytics in real time â helping you take faster marketing decisions. 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